News / 14 February 2012

PAMA Super Bowl Smackdown: Scoring the Commercials

PAMA, or more formally known as The Philadelphia American Marketing Association, is a non profit organization for marketing professionals to network. They held a meeting this past February 7th to discuss the effectiveness of each and every Super Bowl commercial.

A four personal panel critiqued each commercial with a QnA afterwards. Speakers for the night included Teri Gerbec (Senior VP, Hello Tierney), Hugo Fernandes (Brand Manager, Bimbo Bakeries USA), Andy Morfopoulis (Executive VP, SAI Marketing), and Doug Brand (Brand Manager, Campbell Soups). Doug Brand’s surname is so literal.

Psynema listed as a sponsor for producing the video highlight.