Screwed - Animated Commercial Spot

“Screwed” is an animated spec commercial made for a crowdsourcing campaign, about Resort Fees. In Las Vegas, there’s a bait and switch tactic many hotel resorts use. They’ll promise a low price to stay at their resort, then you get slammed by huge fees. Rent the room for $5 a night, but get billed $15 dollars for morning newspaper delivery, $12 bottled water delivery, $100 for cleaning…you get the point. Some resorts wanted to show they don’t practice this form of bait and switch and started a crowdsourcing contest and this is my entry.

I used Adobe Illustrator for the characters. For animation, I used Apple Motion, with Anime Studio Pro for lip synching. I currently use After Effects now since Apple Motion is unofficially dead, but I do miss Apple Motion’s ability to make objects reflective, which After Effects does not do unless you want to turn on ray tracing 🙁

Back angle while animating the lobby scene in Apple Motion. Shot / Reverse shot in one simulated room with two virtual cameras.Animating the lobby scene in Apple Motion. Shot / Reverse shot in one simulated room with two virtual cameras.Closer shot of the 3D grid and virtual camera in Apple Motion.Closing shot in Apple Motion. I had to illustrate and assemble all of Las Vegas in 3D.Adobe Illustrator file of the wife. Eyeballs and Mouth were separate assets.Adobe Illustrator file of the wife in “uniform”.Adobe Illustrator file of the husband.Adobe Illustrator file of the clerk.Adobe Illustrator file of the iconic Las Vegas sign.

Thanks again for reading Psynema.com,

Gary Hanna
Psynema, Philadelphia Video Production and Animation

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